Interest rates are set at a historic low and manufacturers are increasingly raising their prices. At the same time, the Internet offers high discounts on luxury watches with up to 25% off on the manufacturer's recommended retail price. The New York Times states that luxury watches are expected to appreciate by 68% over the upcoming 10 years. A much stronger growth of 487% is expected for vintage watches. In fact, a clear increase in interest can be identified in China and the Middle East.

TimeRating.com is the first website showing a value development, price increase and trend of popular luxury watches. We provide all important data for your luxury watch by analysing each watch's value over time, price lists and popularity. We are deliberately focusing on non-limited models up to a price of €20,000 (about $21,000 USD), since a purchase in this segment can become extremely worthwhile.


Only about 20% of all luxury watches qualify for a profitable investment.

According to experts, even if a lot of mechanical watches are not suitable for investments, they do hold their value over time. Retaining value is becoming increasingly important, especially in economic crises. Even though we had devastating economical crises over the past 40 years, watch expert George Somlo states on CNBC that vintage watches have always have been a solid investment.

Important: The brand must be attractive and popular.

Among those brands count: Patek Philippe, Rolex, A. Lange & Söhne, IWC, Audemars Piguet and famous models from Omega, Tagheuer, Jaeger-LeCoultre and Nomos Glashütte. In addition to these top luxury watch brands we added more popular luxury brands to enable a relevant comparison among a wide range of brands. For example, CNN presents a selection of 10 highly promising second-hand vintage watches for auctions from the brands Rolex, Breitling, Omega and Patek Philippe.

Prices are showing a strong upwards trend.

In the future, the currently growing demand of luxury watches could be further driven by an increased transparency and demand from the Internet business. Online purchases are strongly prospering. Forbes emphasises a rising demand coming from China and Arabian countries. For example, German watch brands are highly desired in China.

 Value Development, Movement and the Rating for each Watch of our growing Portfolio 


Value Development Omega Speedmaster Professional Moonwatch

On one glance - the average value development of the Omega Speedmaster Professional Moonwatch over a period of 10 years



We are constantly expanding our portfolio of luxury watches. Here you find our latest additions.



The graph visualizes the global search interest for the most popular luxury watch brands on Google over the last 5 years. Rolex and Omega were excluded because Rolex has a much higher popularity than other brands and because the search term Omega is associated with different meanings.
Since 2012, Tag Heuer and IWC lost about 20% search volume on Google around the world. Breitling lost about 25% during the same period. However, the popularity for Hublot and Patek Philippe has increased by a double-digit rate. The development might have different causes and does not necessarily have to be linked to the popularity of a brand. For example, marketing activities or an increased Internet presence can have a significant influence the search interest on Google.

Go to the most popular Watches by Trend Development



The price development of these watch counts among the top average growth rates over 5 years of our portfolio. We focus on luxury watches under € 20,000 (about $ 21,000), since this price segment is highly dynamic. The price development of a watch serves as an indicator of the increase in value over time. This holds due to the fact that manufacturers are only able to set a certain price in the market on the long term, if this price meets sufficient demand.

The Rolex Daytona represents a highly popular example for a worthwhile investment. Find out more about the Daytona's price increases and value over time in comparison to other popular Rolex watches.

Go to top Watches by Value Development

Q & A Luxury Watches



What defines a luxury watch and how does it differentiate from other watches?

There is no official definition for what is considered a luxury watch. In general, manually manufactured watches of extraordinarily high quality and with a premium price are classified as luxury watches. For our portfolio we chose exclusively mechanical luxury watches. Unlike quartz watches, mechanical watches are not powered by a battery. Instead they are powered by a manual winding or self-winding (automatic) movement. At least parts of the movement are handmade and signify a much higher expenditure in production than industrially manufactured quartz watches.



Why are luxury watches expensive and what makes a luxury watch expensive?

Luxury watches are manufactured with a significantly higher and usually a manual effort. Watch productions in Europe and Switzerland lead necessarily to much higher costs than for a watch produced in Asia. Furthermore, precious metals (gold, silver, platinum) and jewels (rubies, diamonds, etc.) guarantee a more valuable quality and significantly increase the price of a luxury watch. Last but not least, manufacturers limit production volumes to create a scarcity on the market, which is an important factor in achieving the premium price. Therefore, very popular and second-hand models, which are no longer produced today, reach market prices that are significantly above the original purchase price.



Where to buy luxury watches with a discount?

Since the Internet has become more transparent and safe for the online purchase of luxury watches, you are able to buy your watch with significantly higher discount on certified retailer websites than in stationary jewelry stores. Even second-hand watches with original papers and box can be safely purchased online. For example, eBay is the platform with the highest trading volume of second-hand luxury watches.

Go to Q&A for Luxury Watches