The price increase of a watch serves as an indicator for its value development. Price increases theoretically result from supply and demand for a watch. For example, if a manufacturer chooses to raise the price for one of its watches too aggressively, the demand for this watch will go down significantly, leaving the manufacturer with lost profits or even with a net loss. The price development presents a thorough impression of the gain in value of a luxury watch backed by sufficient demand on the market. Despite of high price increases, most watches do not grow 1:1 in their resale or market value. This is due to the fact that manufacturers do not set their prices only according to the current level of supply and demand. For example, prices might also be raised with the purpose of increasing demand in the future or with the intention of suggesting a higher quality than the competition offers.
Price Development is more reliable in reflecting a value development, if the chosen period of time is longer (at least 5 years). Prices might not be increased each year and market inefficiencies lose their impact over a longer period.
Prices source from official retail price lists of the manufacturers/brands in most cases for Germany.
The Market is defined by us from our portfolio of over 260 selected luxury watches from the most popular brands.
Inflation is the average yearly inflation for Germany, as issued by the Statistische Bundesamt. Due to globalisation, German inflation rates do not differ greatly from those of other developed economies.
DAX shows year-end quotes of the German stock index. The development of the DAX does resemble somewhat the development of the Dow Jones.
Yearly average stands for the discounted yearly growth rate.
Gold growth rates are computed from year-end quotes of Gold in €.