Trending Watches


What luxury watches are popular at the moment? On the right hand side you find a list of the most popular luxury watches according to a study of a leading internet portal. Among the top 10 most popular luxury watches count the Omega Speedmaster Professional Moonwatch, Rolex Submariner, Rolex Cosmograph Daytona and the Hublot Classic Fusion.

Further down you find a selection of watches that have seen a strong increase in popularity over the last five years. For example, we see a tripling of the worldwide search volume on Google for the Tudor Heritage Black Bay and the Hublot Classic Fusion in the aforementioned period of time. However, positive trends might turn around sharply in exceptional cases, like for the Tag Heuer Carrera.

Compare latest and historic prices of the Rolex Daytona against those of the Rolex Submariner, GMT-Master II or other popular Rolex watches on the linked page. Price increases reflect a development in popularity as well as they might point towards a worthwhile investment.


The Rolex Yacht-Master ist growing strongly in its search volume on Google since beginning of 2015. This watch counts among the most popular watches worldwide. Over the last two years search interest in the Yacht-Master doubled. In fact, no other Rolex watch from our portfolio went through a comparable development in this period of time.

Go to the Rolex Yacht-Master

On our website you find latest price increases of the most popular Rolex watches over the last 23 years. Data originates from official Rolex price lists.


The search volume on Google for the Tudor Heritage Black Bay went up significantly since end of 2015. For march 2016 there is a clear peak, resulting from the word biggest watch fair Baselword in Switzerland. On this occasion Tudor presented the new Black Bay with its first in-house watch movement. The strongly growing interest might be related to increased marketing activities and to the watch being successfully launched in the market.

Go to the Tudor Black Bay

Get a comparison of the value over time among popular watches from Tudor. Analyses base on the official German price lists from Tudor.


find the right
strap for your watch

Go to the finder



Search interest on Google for the Hublot Classic Fusion is growing constantly over the last 5 years. From beginning of 2012 on the worldwide search volume tripled. Lately this watch has been recorded to count among the top 10 most popular luxury watches.

Go to the Hublot Classic Fusion

Find a comparison of the price increase of popular Hublot watches on our website.


The popularity of the Tag Heuer Carrera tripled from 2012 until beginning of 2014 on Google. Since beginning of 2015 this trend turned around sharply and the watch’s global search volume is decreasing constantly. However, the interest level in the Carrera still lies above the level seen in 2012.

Go to the Tag Heuer Carrera

A comparison of the price development of Tag Heuer watches is given here. All prices base on official price lists from Tag Heuer.


Watches from Junghans Meister are probably the least known luxury watches in our portfolio. Their prices are set in the lower premium segment. Since mid 2014 interest in these classic watches doubled on Google, therefore, belonging to a selection of watches with a top trend development. During this period of time retail prices of Jungans Meister watches developed over-average, too.

Go to the Junghans Meister Chronoscope

Get an impression of the strong price increases of Junghans watches indicating a gaining value over time.


In this graph you find the global level of interest in most popular brands of luxury watches on a geographic level. We excluded the brand Omega, since various meanings for the search term Omega exist. In most countries and regions Rolex dominates with the highest search volume for its brand. Especially in Europe and North America interest for the brand Rolex is unmatched. In almost all other regions the difference among brands is less prevalent. In Europe and North America Tag Heuer and Breitling are following Rolex as popular brands. On the contrary, people in Russia and Asia are more interested in the brand Hublot than in Breitling.