VALUE & RATING | Rolex Datejust

Rolex Datejust watch price increase

On this page you will find the price increase, value development, trend and the rating for the movement of the Rolex Datejust.

The watch is made of stainless steel with sapphire crystal and a stainless steel Jubilé strap. The movement is a Rolex 3135 caliber, self-winding with a 48h power reserve.



Watch Case:

36mm, Stainless Steel


Not Rotatable


Sapphire Crystal

Case Bottom:

Stainless Steel


Stainless Steel Jubilé

Water Resistant:


6.150 €
(RSP 2017)



Historic value development
of the Rolex Datejust


Trend development
Rolex Datejust


Information on the


This watch rated in
comparison to the market


Please turn your screen for enlarging the chart. By clicking on data points you are able to compare single values.

By clicking on data points you are able to compare single values.

The value
of the Rolex Datejust has grown by 221% between 1994 and 2016, meaning it has tripled. In total the price increased by 4,000 € during this time. Over the last 10 years, the average growth has been 222 € or 4.6% per year. All in all, the growth is above-average as compared to our watch portfolio consisting of over 260 selected luxury watches. The last price increase in 2016 amounted to 350 €. The price development implicates a clear gain in value of the Rolex Datejust.

You are able to determine growth-rates from the graph as shown by the following example:
A value of 110 in year X means a growth-rate of 10% as compared to the year of origin with the value 100 (110-100=10%).

3 year
5 year
10 year

The market achieved a comparable growth-rate to the Rolex Datejust over 10 years. However, the Datejust’s growth has increased again during the last 3 years.

about the table:
The yearly average presents an average yearly growth over the given period of time until 2016.

References of this brand with a comparable value development:


Resale Value


By clicking on a column you are able to display its value.

A second-hand Rolex Datejust's value today equals to twice the official sales price from back in 1994. Discounted over the last 22 years, the average annual gain in value amounts to 3.3%. The value of a new watch falls down to its market value after purchase. The retail sales price usually includes a relatively high retailer margin, which represents a markup to the market value of a watch. By purchasing a used Rolex Datejust at a price near its market value, you are able to achieve a higher rate of return. Therefore, it makes sense to invest in a second hand and well-maintained watch, ideally with original papers and box.

Find offers for pre-owned Rolex Datejust watches here Tip: Choose a dealer with certified watchmakers who guarantees the authenticity of his watches.

Trend Development

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If search volume is not sufficiently high for showing a geographic chart, we use a higher-level category name or brand name in this chart.

The popularity of the Rolex Submariner has increased constantly by in total about 50% over the last 5 years on Google. The positive trend clearly points to a rising demand for the Rolex Datejust.

The interest in the Rolex Submariner is spread globally. A large part of the search volume on Google originates from Singapore followed by Italy and the United Arab Emirates. The US or Germany do not count among the top 6 regions by search volume on Google.

Exemplary Illustration of
a mechanical movement

Rolex 3135 beats as caliber in the Datejust. This movement has been developed and manufactured by Rolex. It comes with a power reserve of 2 days. The number of jewels amounts to 31.


Rolex 3135


Self-winding Movement

In-house Movement:




Amount of Jewels:     31



Power Reserve:         48h



The amount of jewels serves as indicator for the complexity and the finishing of a movement.
Market average:
31 Jewels (Self-winding movements)
21 Jewels (Manual winding movements)

The power reserve provides an insight into the performance of movements.
Market average:
45 hours (Self-winding movements)
50 hours (Manual winding movements)

The growth of the Rolex Datejust accounts to the upper half of all price developments in our market portfolio from 1994 to 2016.

The resale value and the trend are both clearly positive.

The movement stands out in its power reserve as compared to other movements in our portfolio.

Please note:
A low rating does not implicate a bad quality of the movement.

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