VALUE & RATING | Rolex Lady-Datejust

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On this page you will find the price increase, value development, trend and the rating for the movement of the Rolex Lady-Datejust.

The watch is made of stainless steel with sapphire crystal and a stainless steel Jubilée strap. The movement is a Rolex 2235 caliber, self-winding with a 48h power reserve.

Reference:

178274

Watch Case:

31mm, Stainless Steel

Bezel:

Not Rotatable

Glass:

Sapphire Crystal

Case Bottom:

Stainless Steel

Bracelet:

Stainless Steel Jubilée

Water Resistant:

100m

6.800 €
(RSP 2017)

 NAVIGATION

VALUE DEVELOPMENT

Historic value development
of this watch

MOVEMENT

Information on the
movement

RATING

This watch rated in
comparison to the market

COMMENTS

Comments on this watch

VALUE DEVELOPMENT

Please turn your screen for enlarging the chart. By clicking on data points you are able to compare single values.

By clicking on data points you are able to compare single values.


The value
of the Rolex Lady-Datejust has grown by 186% between 1994 and 2016. In total the price increased by 4,400 € during this time. Over the last 10 years, the average growth has been 247 € per year. All in all, the growth is average as compared to our watch portfolio consisting of over 260 selected luxury watches from well-known brands. The price increase in 2016 amounted to 400 €. The price development implicates a clear gain in value of the Rolex Lady-Datejust.

You are able to determine growth-rates from the graph as shown by the following example:
A value of 110 in year X means a growth-rate of 10% as compared to the year of origin with the value 100 (110-100=10%).

WatchMarketGoldDAXInflation
3 year
average
4.3%4.0%4.3%6.9%0.9%
5 year
average
4.0%4.3%-2.1%9.5%1.0%
10 year
average
4.6%4.9%7.1%4.0%1.3%

The market achieved similar growth rates to the Rolex Lady-Datejust over recent periods of time.

about the table:
The yearly average presents an average yearly growth over the given period of time until 2016.

References of this brand with a comparable value development:

178158178159178240
178241178243178245
178248178271178273
178274178275178278
178279178288178313
178341178343178344

Resale Value

 

By clicking on a column you are able to display its value.

A second-hand Rolex Lady-Datejust today is worth significantly more than the official sales price from back in 1994. Discounted over the last 22 years, the average annual gain in value amounts to 2.4%. The value of a new watch falls down to its market value after purchase. The retail sales price usually includes a relatively high retailer margin, which represents a markup to the market value of a watch. By purchasing a used Rolex Lady-Datejust at a price near its market value, you are able to achieve a higher rate of return. Therefore, it makes sense to invest in a second hand and well-maintained watch, ideally with original papers and box.

Find offers for Rolex Lady-Datejust watches here

Trend Development



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If search volume is not sufficiently high for showing a geographic chart, we use a higher-level category name or brand name in this chart.



The popularity of the Rolex Lady-Datejust decreased by 10-15% over the last 5 years on Google. Since 2015 peaks at the end of the year disappeared, implicating that marketing expenditure for the Lady-Datejust's (pre-)Christmas sales might at least have been lowered.

The interest in the Rolex Lady-Datejust is mainly spread in Europe. A large part of the search volume on Google originates from Italy, Germany and the UK. The US is following with clearly less search volume.

Exemplary Illustration of
a mechanical movement

Rolex 2235 beats as caliber in the Lady-Datejust. This movement has been developed and manufactured by Rolex. It comes with a power reserve of 2 days. The number of jewels amounts to 31.

Caliber:

Rolex 2235

Winding:

Self-winding Movement

In-house Movement:

Yes

Complications:

Date

Amount of Jewels:     31


 



I
31

Power Reserve:         48h


 

I
45

The amount of jewels serves as indicator for the complexity and the finishing of a movement.
Market average:
31 Jewels (Self-winding movements)
21 Jewels (Manual winding movements)

The power reserve provides an insight into the performance of movements.
Market average:
45 hours (Self-winding movements)
50 hours (Manual winding movements)

over
average
averageunder
average
INFO ON RATING

Value Development

Resale Value

Trend

In-house Movement

Complications

Jewels

Power Reserve

The growth of the Rolex Lady-Datejust accounts to the mean of all price developments in our market portfolio from 1994 to 2016.

The resale value is clearly positive. The trend development is negative over the last years.

The movement stands slightly out in its power reserve as compared to other movements in our portfolio.

Please note:
A low rating does not implicate a bad quality of the movement.

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