

On this page you will find the price increase, value development, trend and the rating for the movement of the Rolex Lady-Datejust.
The watch is made of stainless steel with sapphire crystal and a stainless steel Jubilée strap. The movement is a Rolex 2235 caliber, self-winding with a 48h power reserve.
Reference: | 178274 |
Watch Case: | 31mm, Stainless Steel |
Bezel: | Not Rotatable |
Glass: | Sapphire Crystal |
Case Bottom: | Stainless Steel |
Bracelet: | Stainless Steel Jubilée |
Water Resistant: | 100m |
6.800 €
(RSP 2017)
VALUE DEVELOPMENT
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By clicking on data points you are able to compare single values.
The value of the Rolex Lady-Datejust has grown by 186% between 1994 and 2016. In total the price increased by 4,400 € during this time. Over the last 10 years, the average growth has been 247 € per year. All in all, the growth is average as compared to our watch portfolio consisting of over 260 selected luxury watches from well-known brands. The price increase in 2016 amounted to 400 €. The price development implicates a clear gain in value of the Rolex Lady-Datejust.
You are able to determine growth-rates from the graph as shown by the following example:
A value of 110 in year X means a growth-rate of 10% as compared to the year of origin with the value 100 (110-100=10%).
Watch | Market | Gold | DAX | Inflation | |
3 year average | 4.3% | 4.0% | 4.3% | 6.9% | 0.9% |
5 year average | 4.0% | 4.3% | -2.1% | 9.5% | 1.0% |
10 year average | 4.6% | 4.9% | 7.1% | 4.0% | 1.3% |
The market achieved similar growth rates to the Rolex Lady-Datejust over recent periods of time.
about the table:
The yearly average presents an average yearly growth over the given period of time until 2016.
References of this brand with a comparable value development:
178158 | 178159 | 178240 |
178241 | 178243 | 178245 |
178248 | 178271 | 178273 |
178274 | 178275 | 178278 |
178279 | 178288 | 178313 |
178341 | 178343 | 178344 |
Resale Value
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By clicking on a column you are able to display its value.
A second-hand Rolex Lady-Datejust today is worth significantly more than the official sales price from back in 1994. Discounted over the last 22 years, the average annual gain in value amounts to 2.4%. The value of a new watch falls down to its market value after purchase. The retail sales price usually includes a relatively high retailer margin, which represents a markup to the market value of a watch. By purchasing a used Rolex Lady-Datejust at a price near its market value, you are able to achieve a higher rate of return. Therefore, it makes sense to invest in a second hand and well-maintained watch, ideally with original papers and box.
Trend Development
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If search volume is not sufficiently high for showing a geographic chart, we use a higher-level category name or brand name in this chart.
The popularity of the Rolex Lady-Datejust decreased by 10-15% over the last 5 years on Google. Since 2015 peaks at the end of the year disappeared, implicating that marketing expenditure for the Lady-Datejust's (pre-)Christmas sales might at least have been lowered.
The interest in the Rolex Lady-Datejust is mainly spread in Europe. A large part of the search volume on Google originates from Italy, Germany and the UK. The US is following with clearly less search volume.
MOVEMENT

Exemplary Illustration of
a mechanical movement
Rolex 2235 beats as caliber in the Lady-Datejust. This movement has been developed and manufactured by Rolex. It comes with a power reserve of 2 days. The number of jewels amounts to 31.
Caliber: | Rolex 2235 |
Winding: | Self-winding Movement |
In-house Movement: | Yes |
Complications: | Date |
Amount of Jewels: 31
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31
Power Reserve: 48h
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45
The amount of jewels serves as indicator for the complexity and the finishing of a movement.
Market average:
31 Jewels (Self-winding movements)
21 Jewels (Manual winding movements)
The power reserve provides an insight into the performance of movements.
Market average:
45 hours (Self-winding movements)
50 hours (Manual winding movements)
RATING
over average | average | under average | |||
INFO ON RATING |
Value Development | |
Resale Value | |
Trend |
In-house Movement | |
Complications | |
Jewels | |
Power Reserve |
The growth of the Rolex Lady-Datejust accounts to the mean of all price developments in our market portfolio from 1994 to 2016.
The resale value is clearly positive. The trend development is negative over the last years.
The movement stands slightly out in its power reserve as compared to other movements in our portfolio.
Please note:
A low rating does not implicate a bad quality of the movement.